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The Authors
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Dipl.-Kfm. Florian Mann
Scientific Assistant and Doctoral Candidate,
Institute for Information Systems and New Media,
Ludwig-Maximilans-Universität München, Munich, Germany.
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Dr. Benedikt von Walter
Manager Digital Media Research
MTV Networks Germany GmbH
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Prof. Dr. Thomas Hess
Director of the Institute for Information Systems and New Media,
Ludwig-Maximilans-Universität München, Munich, Germany
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Prof. Rolf T. Wigand, Ph.D.
Maulden-Entergy Chair and Distinguished Professor of Information Science and Management,
University of Arkansas at Little Rock, USA
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